Patong Beach Hotel
A bespoke typeface crafted for Patong Beach Hotel — the legendary destination in Phuket — designed to embody its modern simplicity and timeless coastal character.
Type Design
2025
Craftsmanship Co. developed a custom font exclusively for Patong Beach Hotel, a legendary seaside destination in Phuket. The typeface captures the essence of modern simplicity and calm sophistication — qualities that reflect the hotel’s architectural rhythm and serene atmosphere.
As the only visual identity across signage, communication materials, and in-room details, the bespoke font serves as a unifying design element, reinforcing the hotel’s renewed sense of place and timeless character.
