The 1
A custom Thai and Latin typeface for The 1, created to give Central Group’s loyalty platform a distinctive, consistent voice across brand and digital touchpoints.
The challenge
The typeface needed to feel recognisable as part of The 1 while remaining clear across two writing systems and the many sizes used in digital products and brand communication.
The approach
Thai and Latin characters were developed as one coordinated system, with compatible proportions, rhythm, and weight. The applications shown here test how the typeface behaves across headlines, interfaces, campaigns, and everyday brand content.
The outcome
The finished custom typeface gives The 1 an ownable typographic voice that can be used consistently across brand and digital experiences without relying on the logo in every message.
Related expertise
Custom font and corporate typeface design: https://www.craftsmanship.co/work-type/type-design
Project overview
The 1 Custom Font is a Thai and Latin typeface created for The 1, Central Group’s loyalty platform. The system gives the brand a distinctive and consistent voice across communication and digital touchpoints.
