Somboon Seafood

Craftsmanship Co. redesigned the website for Somboon Seafood, one of Thailand’s most established seafood brands with over five decades of heritage.

The project reimagines a platform that had been in use for more than eight years, introducing a new UI, a structured design system, and a refined layout architecture. The objective was to create a contemporary digital experience aligned with current user behaviour while preserving the brand’s legacy.

Beyond visual refinement, the refresh focused on rebuilding the content structure and management system to ensure operational efficiency and long-term scalability. The result is a digital platform that balances heritage with modern infrastructure—designed to endure and evolve.